360° Luxembourg

photo concept, may differ from final project

With 360°, we’re installing Luxembourg’s first indoor surfing wave. The need is growing among surf enthusiasts and people looking for innovative aquatic activities that are accessible all year round.

Our project is accessible to all. Children to senior citizens alike can enjoy surfing in complete safety.

By combining a wave machine from Wavesurfer, a global wave supplier with over 50 projects to its credit, and a catering experience with a southern Mediterranean theme, we will create a unique place in Luxembourg that will stand out not only for the activities it offers, but also for its warm welcome and excellent menu.

THE FUNDRAISING

We would like to raise a minimum of €200,000 to increase our borrowing capacity with banking institutions to raise the amount needed to open the location. Our financing needs include :

1- Final design, construction and layout of the complex (infrastructure, wave machine installation, catering area)
2- Equipment and furnishings for the surfing and restaurant areas.
3- Job creation based on fair remuneration

Details of total financing requirements

photo concept, may differ from final project

3 Good reasons to invest in 360°

1. The project: Unique in Luxembourg, with strong potential to attract residents, cross-border commuters (Belgium, France, Germany) and tourists alike.
2. The constantly growing sports market: A buoyant sector with ever-increasing demand every year for innovative leisure activities and experiences.
3. The team: We’re both passionate about snow sports, but we’re also experts in a number of fields. Jéromine is a Regional Chief Accountant with over 10 years’ experience, and Valentin is Head of the QHSE department, responsible for prevention in the field. You can be sure that the finances will be well taken care of and that the gliding experience will be secure throughout your session!

We explain the 30% growth in sales in year 2 by :

• the optimization of the wave’s expense items
• the development of the catering offer (cuisine), and
• the return on investment of the communication strategy implemented in year 1.

Return on investment

Receive a share of 360° sales every quarter for 5 years.

All investors will receive 8% of sales for a maximum investment of €300,000. Your share will be proportional to your investment.

Example with 10,000 € invested:

1. If the Turnover is on line with forecast:

* as announced

2. If the Turnover is 30% above forecast:

* 300% maximum

3. If the Turnover is 30% below forecast:

* 115% minimum

REWARD

In addition to the royalties to be received quarterly for the duration of the contract, we have defined profit-sharing levels according to the amount of your investment. These tiers are shown below: 

What’s more, for every sponsored person who invests a minimum of €500 and mentions your name to the project sponsors (Jéromine and Valentin), the sponsor will receive a €15 voucher to be redeemed in our establishment (on the wave or in the bar/restaurant).

PARTNERSHIP OPPORTUNITIES WITH 360°

We firmly believe that our project offers an excellent platform to promote your brand while contributing to the development of an innovative leisure experience in Luxembourg. As a future partner, you will have the opportunity to :

– Increase your brand’s visibility among a diverse and engaged audience.
– Associate your company with a unique project focused on accessibility and safety.
– Strengthen your local commitment by supporting an initiative that boosts Luxembourg’s leisure sector.
– Each partnership request will be treated individually to meet your specific needs and expectations.

We are open to discussing the various forms this partnership could take, whether it be sponsoring events, branding on our facilities, or joint marketing activities.

Link to the presentation 360°-Sponsor offer

STRUCTURE

360° is a limited liability company created in 2024 with a share capital of €12,000. It is represented by Jéromine Farat, who holds 100% of the company’s shares.

ECONOMICS IMPACTS

►Economic development and employment

Thanks to the creation of 360° and its sustainability over time, we can estimate that :

10+ sustainable jobs will be created by our activity over the next 5 years.
5+ companies and local partners will be able to develop thanks to our activity (raw material suppliers, equipment manufacturers, corporate teambuilding, etc.).

► Supporting Innovation 

Our project is innovative and unique in Luxembourg. In the long term, our aim is to improve our sports and entertainment activities on a regular basis to offer a renewed experience.

►Open Gouvernance and Transparency 

To ensure that we make the right management decisions, we have contacted a number of experts (company directors, sports administrators, etc.).

What’s more, we have many products created and labeled in Luxembourg. It’s vital for us to contract with local producers. Our medium-term objective is to source 90% of our products locally.

SOCIAL IMPACT

►Working conditions

We aim to create a working environment that fosters professional and personal development, with the following points in mind:

1) attractive salaries to boost talent retention

2) regular, ongoing personal interviews to define short-, medium- and long-term expectations and aspirations

3) the development of autonomy in the workplace, so that employees can grow in responsibility in proportion to their salary.

►Social link

Because not everyone is physically fit to take part in board sports, we want to create sessions for people with reduced mobility, supervised by competent, responsible staff to ensure that the sport remains accessible in a safe, fun environment.

►Access to employment

We originally came to Luxembourg to work, and we’ve been lucky enough to discover a country that’s open and respectful towards all its residents, open to multiculturalism and internationalism. This is one of the main reasons why we want to be an integral part of the country’s cultural and economic fabric, as we share its values of respect, refusal to discriminate and zero tolerance of racism and prejudice.

Snow sports are open to all, and everyone is welcome to join us, as long as they respect the same rules of tolerance and respect for others.

ENVIRONMENTAL IMPACT

►Preservation of resources

Water: Water circulates in a closed circuit, so water losses from the pool are minimal. However, we are committed to creating an exemplary installation to avoid any type of uncontrolled water leakage.

Electricity: The wave’s electricity consumption is our main energy expense. We are committed to establishing a green contract based on 100% renewable energy, with a local electricity supplier.

► Ecoresponsible product & service

To validate our commitments, we have opted for Luxembourg SDK certification.

The SDK label is a recognized quality label for sustainable resource management in companies and institutions, awarded under the patronage of the Luxembourg environmental administration, the Luxembourg Chamber of Trade and the Luxembourg Chamber of Commerce.

Only companies that put into practice the detailed waste management scheme developed by the SDK are awarded the quality label and are thus “Label priméiert”.

The SDK label is certified in accordance with the international ISO 14024:2000 standard. This certification includes, among other things, the inspection procedure and the requirements to be met by the inspectors. As a result, waste management in SDK-labeled companies fully complies with the requirements of ISO 14024.

Compliance with the criteria is checked once a year at companies and institutions. Candidates who have held the label for five years without interruption are awarded a diploma. Successful candidates are then audited only every two years.

ENTREPRISE ENGAGÉE

► On an economic scale

• Short supply chain: supply at least 90% of food products from local companies in partnership with La Provençale, a general food wholesaler based in Luxembourg.
  Local commitment: choose the closest wave supplier geographically (Belgium).

► On a social scale

• Creating a workplace conducive to personal development
  Sharing our job offers with organizations helping the inclusion of people with disabilities

360° is the only way to surf in Luxembourg!

MARKET, CUSTOMERS & POSITIONING

We are positioned in the sports entertainment market with a unique offering.

The sports market is worth 642 million euros a year in Luxembourg (Statec figures Regard 17-21, 2021). It’s growing by 0.5% a year.

Our main customers are families who want to introduce children to an activity, 18-35 year-olds who want to do something in a friendly, relaxing setting, and companies who want to do teambuildings.

360° stands out from its competitors thanks to in-depth market research and analysis of similar establishments in other European countries, trusted partners who support us in developing and sustaining the business, the founders’ presence in Luxembourg for over 10 years and in-depth knowledge of the country and its networks.

CONCURRENCES

360° will be Luxembourg’s first indoor surf wave.

We are positioned in the sports and entertainment market. In terms of direct competition, we can list indoor sports activities (badminton, squash, padel, fall simulator…) and entertainment activities (escape game, bowling, laser tag, VR, cinema…). 360° is positioned at the frontier of these complementary markets, and enjoys a larger market share.

Luxembourg is a strategic location because there is no direct competition within a radius of at least 200 km. To find the first indoor surf wave, we have to go to Antwerp, and to Mons for an outdoor wave.

In indirect competition, we can mention HORECA’s offerings in Luxembourg. Our strategy is to set ourselves apart with an authentic catering offer, so that we can provide a venue that meets the needs of our customers, whether they’re looking to play sport or simply to eat and be entertained.

Our aim is to establish ourselves as a sports venue in our own right, and to be at the top of the list of places when a customer wants to do an activity in Luxembourg.

MARKETING STRATEGY

Our business model is based on B2C consumption within our facility, grouped into two main categories explained below:

We offer surf sessions with instructors. The wave can accommodate up to 6 people simultaneously on a session and there is the possibility of privatizing it either for individuals (birthdays, EVG/EVJF…), or for companies wishing to organize teambuilding.
We’ll also offer a food and beverage area for athletes and spectators. We’ll also make sure to offer tailor-made quotes for special events to perfectly match our customers’ needs.
Our communication strategy will focus on social networks and local media. We’ll also keep active the networks of contacts we’ve built up over the years.

PARTNERSHIPS

We have already concluded several agreements in principle for project development. We can count on :

– a Luxembourg architect’s office to design the site

– a design office to support us with the calculations required to implement the wave

– a Luxembourg general construction company to manage and carry out the construction work

– an experienced restaurateur to develop the restaurant/snack bar business

– an external consultancy service provided by the Take-Off company to support us with the layout of the site, optimization of the wave and the customer experience.

DEVELOPMENT OPPORTUNITIES

Our future ambitions for the project are :

• initially, the development of entertainment activities ancillary to wave riding.
• then, the development of our concept abroad following market studies that we will carry out and the possible creation of a franchise.

PROJECT PLANNING

October 2024: Closing of fund-raising & validation of bank loanDecember 2024: Wave ordered

January 2025 – June 2025: Creation of the site and fitting-out work

June 2025: Delivery of the wave

July – August 2025: Finalization of the site

September 2025: Opening party

The people behind this unique project are Jéromine and Valentin, a French expat couple who have made Luxembourg their home!

 Jéromine FARAT

A sportswoman at heart, burger & cat lover, Jéromine discovered board sports at an early age through skiing, snowboarding and windsurfing. In 2019, she discovered wakesurfing in Annecy and since then, whenever the opportunity arises, she’s not averse to a little ride.

A Franco-Luxembourger since 2023, she has lived and worked in Luxembourg for over 12 years. Jéromine is currently Regional Chief Accountant for the EMEA region at Gates Industrial Europe, an industrial company mainly active in the automotive sector. She has extensive expertise in finance, accounting (statutory and consolidated) and administrative management of a company in Luxembourg, and has also proven her project management and financial strategy skills throughout her career. To find out more, follow Jéromine on LinkedIn www.linkedin.com/in/jeromine-farat/

In a completely different field, Jéromine is also a great artist! Drawing from a model, photography, social networking… she’s managed to accumulate over 16k followers on her cat’s account @Pikachu_Moien!

Meticulous, sunny and ambitious, Jéromine is a sparkling woman you won’t forget!

Valentin DEGENEVE

Born on Lake Annecy, Valentin discovered board sports in 2012 during an outing with his IUT friends, and it’s been with him ever since. Always ready to try out new experiences for fun (wakeboarding, wakesurfing, snowboarding, surfing, kitesurfing, foiling…), he has always dreamed of having a board sports venue close to his home in Luxembourg. A generous man, Valentin has taken dozens of people on board to try out these sports at heart, and has always retained positive memories.

His career path led him to work for 5 years in a Luxembourg construction company in the QHSE (Quality Hygiene Safety Environment) department. He discovered this varied sector and was able to weave numerous connections in the world of craftsmanship (design office, architects, construction management, design-build…).

Following this experience, Valentin turned to a company active in renewable energies, and more specifically in wind turbines. For 2 and a half years, and until recently, Valentin was in charge of the QHSE department, with the main aim of constantly improving the company’s processes and monitoring employee safety. During this enriching experience, Valentin was able to develop skills in staff training, department management and the management of an established strategy.

Today, through the 360° project, Valentin wishes to bring together all these skills learned during his professional career, this time to combine his passion for snow sports with a profitable project.

HISTORY

The project began with a week’s vacation in Grenoble in 2023. Jéromine and Valentin went to an indoor surfing complex to discover the activity.

After two sessions, one of which was improvised, the seed was planted and has since germinated: Jéromine and Valentin are going to open a similar place in the Grand Duchy of Luxembourg!

Our anecdote: in 2021, Valentin achieved his first 360° in wakesurfing, hence the name of the company. Jéromine is now beginning to master it, but it takes time too!

360° is one of the first tricks you pull off in board sports when you’re just starting out. With this name, we want to show that these sports are open to all!

The project evaluation and investment statistics

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